1960s Feminine Fashion


“mods & mini-skirts galore!”


channel: motion design
keywords: fashion, explainer, research


The 1960s was full of fun fashion and design. Through understanding the context in which designers and women of the decade looked at clothing, it begins to make sense how and why fashion drastically changed in this decade.


Research

As someone interested in this decade of fashion, I already had a little prior knowledge, but I wanted to get a deeper understanding of the context of the decade.

Design Directions

The next step was something new, learning to make distinct design directions that fit the video's theme but are also different enough to distinguish. I chose “Paper Dolls” as one theme and “Geometric Patterns” as the second. Both correlate to the decade, but each has a different movement that would happen. In the end, it was “Paper Dolls” that was the chosen direction.


Draft

Creating an animatic was the next step in the process, creating a frame-by-frame video that would show potential movement with photographs.


Final Outcome

This video taught me a lot about After Effects and helped me understand the importance of telling a story and getting the timing right within the project.

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Graphic Design + Textiles!

Detroit, Mich.