3-1-3 Day!

“Greetings from the 3-1-3!”

channel: branding + event planning
keywords: branding, event design, menu design, social media content, event planning

From Coney dogs, to Faygo Pop, and of course Atwater beer, 313 day is a day to celebrate all things Detroit. Working alongside the taphouse team, Atwater Brewery’s second annual 313 Day was brought together in just a few short weeks. Social media graphics, event signage, and corresponding with local businesses helped bring together the special event!

What is 313 Day?

Detroit’s area code being (313) - March 13th is 313 Day - it’s Detroit’s day. By working with other local businesses, creating community stays a primary focus for Atwater to uplift and celebrate the city as a whole. Partners for this day included Bon Bon Bon, Faygo, Hacienda Mexican Foods, Hell Fire Detroit, McClure’s Pickles, Pietrzyk Pierogi, and Third Man Records. 

Marketing + Programming

Building excitment through social media was a vital part to advertise and get word out. Atwater partnered with Third Man Records for a collaboration post and additionally creating a preview of the giveaway that was to happen on the day featuring prizes from multiple local businesses.