Atwater Merchandise Design!

“Where’d you get that shirt?”

channel: merchandise design
keywords: merchandise, typography, branding, concepting, moodboard

For the 2024 Fall/Winter season Atwater brewery needed some new merchandise that felt true to Detroit. With sweatshirts, flannels, rugby shirts, and more, the goal was to create unique pieces that didn’t make the wearer feel like they were a walking billboard. By taking small parts of the brand such as a sign on the building that says “Beer is Good” or the map on the bottom of packaging, I wanted to make those small things feel as if they fit in a new space making them intentionally bold graphics.