Bavarian Festival

“Guten Tag!”

channel: print/digital
keywords: collage, festival, print design, posters

Pretzels, Steins, Schnitzels OH MY! Welcome to the Frankenmuth Bavarian Festival. A yearly gathering invites everyone to enjoy the German/ Bavarian Culture!

Research

Preliminary exploration of German symbols, food and people led to physical collaging. Going BIG to small… then back to GIANT, the dancing man developed to be 2 complimenting posters which could also be standalone. Through the process, it was really all about discovering how to incorporate the traditions of German culture that also had a playful feel. 

Digital Outcome

The objective began with a set of posters that could then be digitized into a fun set of digital media that would be suitable for gaining younger audiences in places like instagram or tik-tok.