Pink Flamboyance!

“What a Funky Flamingo!”

channel: tap sticker + point of sale design
keywords: branding, point of sale, social media content, print design

Zoo Atlanta and SweetWater Brewing Company teamed up to launch a bright pink beer exclusivley on draft at the zoo and in SWB taprooms. To support the launch of Pink Flamboyance, I designed a cohesive set of branded materials, including a tap sticker, a point of sale poster, and a social media graphic. The visual design blends vibrant tropical elements with a playful, modern aesthetic to reflect the beer's bold and refreshing personality.

Goal

The goal was to attract customers at the zoo with an eyecatching, bright, bold design that was as flamboyant as the flamingos at the zoo!