Vanilla Java Porter Variety Pack!

“Wake up and smell the beer!”

channel: can + packaging design
keywords: branding, dielines, packaging, social media content, launch event

A refresh was needed for Atwater Brewery’s iconic Vanilla Java Porter. For their variety pack, they wanted to distance themselves from the previous burlap pack design. Gaining inspiration from coffee and creamer - the varietals of VJP took shape.

Development

A beer that tastes like coffee? Must be delicious. Taking inspiration from vintage styles and coffee creamer, I blended the two to create an eye catching design that pops on shelves and appeals to a younger audience. 

Community + Launch

In addition to the launch of the new beer, Atwater partnered with local donut shops including Dutch Girl Donuts, Yellow Light Donuts, Apple Fritter Donut Shop, and Donut Villa. Each shop created a donut to go along with a different varient of Vanilla Java Porter.